Module 1: Why Identity Matters
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1.1 Brand Identity Breakthrough Course Overview (4:05)
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1.2 How to Take This Course (4:45)
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1.3 The Strange Way I Got Here (4:44)
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1.4 How to Demonstrate Your Value (or Fail to) (13:58)
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Story Time: Kristy Love - The Oversized Breast Masseuse (5:16)
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1.5 The 10 Most Common Brand Identity Failures (10:44)
Module 2: Creating Your Brand Identity
Module 3: Telling Your Story to the World
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3.1 Intro and Core Skills for Spreading the Word (5:59)
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Story Time: Street Cat Marketing and the Cold Approach to Instant Sales (15:22)
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3.2 Positioning and How to Sell Who You Are (21:00)
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3.3 How to Speak with Clarity, Authority, and Authenticity (10:15)
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3.4 How to Display Character Through Writing (14:43)
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3.5 How to Educate Your Audience (11:00)
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Conclusion: Go Tell the World! (2:22)
Extra: Brand Identity Case Studies
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Introduction to The One Effect Case Study (2:26)
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Turning a Charity Project into a Profitable Movement with Chris Reynolds (17:20)
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Introduction to Spirit Moves Case Study (3:24)
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Skyrocketing a Personal Brand through Narrative Focus with Niedra Gabriel (23:25)
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Introduction to 1040 Abroad Case Study (3:50)
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Embracing Personality in a Technical Niche with Olivier Wagner (17:09)
