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In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.
Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want.
Module 1: Why Identity Matters
Learn to see your own value, the value of your business, and the value of your products or services from the perspective of your customers. Only then can you begin to fashion your identity appropriately. If you can train yourself to think like your customers, you can get a much better idea of what value you should be focused on creating.
Module 2: Creating Your Brand Identity
Move beyond functional descriptions of what businesses do, and instead focus on the profound change they create in the lives of buyers. These lectures will teach you to remove anything which does not immediately increase the perception of the value you have to deliver. You will simplify and refine to make the uniqueness of their value more obvious, so that their presentation of what they do successfully converts the customer’s emotions to pleasant ones that grab attention and make them want to buy.
Module 3: Telling Your Story to the World
To be an effective communicator is to be absolutely clear in your core message. By learning how to be a better communicator, you will gain access to a wide new world of opportunities which are only available if you know how to talk in a way that makes others want to listen. Knowledge and ability can only take you so far. It is our relationships with others that make it possible for our individual actions to have greater meaning - but only if you master the art of influence.
Gregory V. Diehl understood the importance of universal ideals at a very young age. Raised in California before embarking on a path of global exploration, Diehl focused his belief in personal empowerment through a career path in education at age 18. His quest for learning led him to deep self-discovery through entrepreneurship, inquiry, and analysis. Diehl has lived and worked in over 50 countries so far, offering straightforward solutions to seekers of honest advice and compassionate support in the development of their identities.
In addition to teaching and coaching, Gregory enjoys mentoring gifted, yet rebellious young people. He spends his free time seeking out new parts of the world to explore, and is developing a personal lifestyle sanctuary in southern Ecuador. His core values include breaking down the boundaries of comfort and culture, actualizing potential in living things, and contributing to a better life for hungry dogs, cats, and children. He writes about meaningful entrepreneurship, education, parenting, relationships, and discovery of the self.
Gregory's first book, Brand Identity Breakthrough, quickly shot to #1 bestseller in Public Relations on Amazon, and is available in Kindle, print, and audiobook formats.
Find out more: www.brandidentitybreakthrough.com
Follow Gregory's progress: http://gregorydiehl.net/